A Turning Point For Light Novels

2020 was... a tumultuous year, to put it mildly. The effects of the coronavirus pandemic reached every single person on this planet. In this year of big upheavals, as various industries scramble to adapt to lifestyles that have fundamentally changed, how has the light novel industry fared?

Broadly speaking, the coronavirus has had a mixed effect on the publishing industry. According to research on the Japanese reading market by Cross Marketing, almost 20% of people say they have been reading more this year. E-book sales are up, especially among young people. On the other hand, physical book sales are in a shakier position. Bookstores in city centers say they're struggling, while stores in suburbs and rural areas tended to do better this year.

Light novels are in a more precarious spot than traditional book publishing, though, because light novels are more than just books. The publishers invest in mixed media projects such as anime, and this was not a good year for the anime industry. As anime industry insiders have pointed out, broadcast and production delays also affect marketing and the creation of merchandise. With all the moving parts of the anime industry being compromised like this, it's no wonder that the growth of the industry has slowed to an 11-year low.

Looking back on the anime adapted from light novels this year, most of the successful titles were sequels to pre-existing properties, such as Re:ZERO -Starting Life in Another World-, Sword Art Online, Is It Wrong to Try to Pick Up Girls in a Dungeon?, and The Irregular at Magic High School. A notable exception to this was My Next Life as a Villainess: All Routes Lead to Doom!, but for the most part, new light novel anime failed to make much buzz this year. One of the more hotly anticipated titles, 86, was originally scheduled for 2020 and got delayed to April next year.


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